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Channel Engagement Workshop

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We want to empower your team to champion an audience-insight driven approach to grow their channels and engagement. We want you to build a loyal base of influencers producing social content to enhance your digital community.

In recent years influencer marketing has seen huge growth and social channels leverage influencer and advocacy support to drive digital fundraising. This can move huge audiences to your cause and create loyalty to your brand.

In this workshop, we'll explore the elements of trust and what it means for charities today to digitally maintain this throughout the brand and associated channels. With the development of AI, we will showcase how we can leverage this technology to support both trust and loyalty with your digital brand journey now and into the future.

Customer engagement will always depend on the user centric value of the actual content you position and provide. The key measure will be how useful it is to the end user, combined with its relevance, which will in turn drive the consumption and brand recognition so your loyalty is built organically.

 We will show you how to deliver this across all channels and ensure relevance in order to be successful in digital content marketing.

Long-term customer engagement only happens when the value creation is mutually beneficial and through digital, we have the ability to add the extra edge or creative to provide something with a little more fun, or unique perhaps. We will show you how to create a value creation model which supports your charity's top line objectives yet serves the needs of cold and warm audiences across all digital channels.

Prior to each workshop and working with you we will carry out a digital audit of your strategic needs; where your organisation has been in terms of its digital footprint, where you are now and where you could go in the future. This will inform the agenda and the outcomes for the workshop where we will custom build your workshop experience for you and your key internal stakeholders.

If you would like to know more about how our digital workshop experience could empower you and your charity to deliver digital fundraising success and measurable supporter growth then get started today.

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