We understand that there is a huge demand across the charity sector. The Google Grant account training and equipping in-house digital teams with specific understanding of how to use their Grant account to maximise their return of supporter reach, growth, and donations.
Understandably this does present significant challenges in order to maintain an approved click through rate (CTR) by Google each month as well as adhering to the mission based policy which requires keywords with a quality score of 1 or 2 to be paused or removed.
Your website's landing page experience is a good indication of whether your keyword is too generic. If a keyword has a landing page experience below average, this indicates that users were not finding the content that they were looking for when they searched.
We will unpack simple tools and techniques that can help you reword these keywords in line with a strong CTR. In this workshop, we’ll be exploring things such as this and the core fundamentals around maintaining your Google Grant account on a monthly basis.
Prior to each workshop and working with you we will carry out a digital audit of your strategic needs; where your organisation has been in terms of its digital footprint, where you are now and where you could go in the future. This will inform the agenda and the outcomes for the workshop where we will custom build your workshop experience for you and your key internal stakeholders.
If you would like to know more about how our digital workshop experience could empower you and your charity to deliver digital fundraising success and measurable supporter growth then get started today.
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